fab services
Strategic Concept Design Services for Hospitality Entrepreneurs
Tailored concept-led packages designed to support confident decision-making at key project stages — from early idea shaping through to stakeholder-ready visualisation.
This work focuses on concept design, brand experience, and spatial direction — exploring the vision prior to full interior design or construction documentation.
01
fab direction
Strategic Concept & Brand Direction
A focused concept development package designed to shape the core idea behind your venue.
This is where the vision is defined and ideas strat coming to life.
What this includes:
Concept positioning & narrative
Guest experience direction
Brand personality & look and feel
Materials, colour & mood direction
Visual inspiration boards
Clear concept summary to share with stakeholders
Investment from: NZ$3,500 + gst
Perfect if you are considering a refresh, repositioning, or new idea and want expert creative direction to give you clarity and confidence before committing further.
02
fab design
Concept Development + Spatial Direction
This package builds on the concept direction and explores how the idea translates into the physical space.
This is where the vision starts translating in the space.
What this includes:
Everything in Concept Direction, plus:
Conceptual floor plan(s)
Spatial zoning & flow
Key feature placement (bar, seating, focal points)
Furniture & lighting direction (not schedules)
Spatial rationale to support decision-making
Investment from: NZ$6,500 + gst
Perfect if you are planning a new venue, refresh, or takeover, need to communicate the spatial vision clearly and want clarity before engaging full design or build teams.
03
fab visualisation
Concept Development + Spatial Direction + Visual Clarity
This package brings the concept to life visually to aid decision-making and support confidence, communication, and buy-in.
What this includes:
Everything in Concept + Spatial Direction, plus:
High-quality 3D interior visuals
Key perspectives aligned to the concept
Optional video fly-through (where appropriate)
Investment from: NZ$9,750 + gst
Perfect if you need to present the vision to partners, investors, or landlords, want confidence before committing to the next stage and will benefit from seeing the space before decisions are locked in.
Some of the clients I’ve worked with
Heineken NZ · Tiger Beer · Suntory Coffee · DB Breweries · Monteith’s · Foodstuffs ·
Tuatara Brewing · Madame Social · The Blacksmith · Khu Khu Eatery · Casa Ahuriri ·
The Alcott · Huapai Golf Club · Mount Maunganui Golf Club
Across hospitality concept development, design direction, and brand experience projects.
Client Feedback
The end result is fantastic and has resulted in a lot of positive comments from our clientele, but has also drawn a new market of customers too.
This is indeed testimony to a job well done with our new look. A big thankyou Leonie.
The vision you gave us was practical and easy to follow. When we suggested small changes you included these without compromising the plan.
Thankyou for being so positive and easy to deal with.
Brian Hogan, The Blacksmith, Auckland
Ready to shape your venue concept?
If you’re a hospitality entrepreneur who wants to create a memorable guest experience — supported by a venue concept that clearly reflects your vision — this is the place to start.
Share a few details and I’ll be in touch to discuss next steps.